Video Game Testing and Research

Immersyve tests games, prototypes, and vertical slices using its "Player Experience of Need Satisfaction (PENS)" model, which has proven to predict fun, value, sustained engagement, and player enthusiasm much more successfully than traditional approaches (such as observation, focus groups, behavioral data mining).

We combine highly-validated metrics of engagement, enjoyment, and value with advanced biometrics (e.g. eye-tracking, arousal, even brain activity) to give you clear “granular” feedback on multiple elements of your game or application, ranging from UI, to core functionality/mechanics, to emotional immersion in content. Projects are customized to zero-in on those specific elements and “burning questions” that you and your stakeholders have for your project.

In addition, because we have benchmarked engagement in hundreds of games and applications, we can even tell you how your project is stacking up to the competition and to “best practice” titles in the marketplace.

Simply put, Immersyve’s approach and tools help developers put their finger directly on the pulse of the user experience and achieve greater success in enhancing that experience and winning a critical commercial advantage. Please contact us to discuss further how we can help or to request a proposal.

---