Our Services and Approach

Immersyve deploys validated metrics of motivation and need satisfaction that are proven predictors of value, sustained engagement, and customer loyalty. These can be combined with qualitative and psychophysiology measures (eye-tracking, arousal, positive emotion) to provide the most comprehensive picture of the customer experience. Our clients come away with highly detailed and actionable feedback that empowers them to refine design, development, and strategic decisions for greater success. 

As creative scientists, we love to tackle virtually any question about the customer experience, so put us to the test with a request based on your specific needs. We also have the following areas of specific expertise and practice:

• Video Game Testing and Research
• Market Testing and Research
• Consultation and Training
• Gamification Consulting and Services

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Video Game Testing and Research

Immersyve tests games, prototypes, and vertical slices using its "Player Experience of Need Satisfaction (PENS)" model, which has proven to predict fun, value, sustained engagement, and player enthusiasm much more successfully than traditional approaches (such as observation, focus groups, behavioral data mining).

We combine highly-validated metrics of engagement, enjoyment, and value with advanced biometrics (e.g. eye-tracking, arousal, even brain activity) to give you clear “granular” feedback on multiple elements of your game or application, ranging from UI, to core functionality/mechanics, to emotional immersion in content. Projects are customized to zero-in on those specific elements and “burning questions” that you and your stakeholders have for your project.

In addition, because we have benchmarked engagement in hundreds of games and applications, we can even tell you how your project is stacking up to the competition and to “best practice” titles in the marketplace.

Simply put, Immersyve’s approach and tools help developers put their finger directly on the pulse of the user experience and achieve greater success in enhancing that experience and winning a critical commercial advantage. Please contact us to discuss further how we can help or to request a proposal.

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Market Testing and Research

Marketing campaigns and assets are all about building interest, deeper mind share, and enthusiastic behavior on the part of your audience. This results most strongly when customers anticipate deeper need satisfaction and value from your marketing campaigns and communications: In Immersyve's market research, anticipated satisfaction of specific needs is amongst the strongest predictors of initial engagement and anticipated value.

Immersyve combines finely crafted metrics of anticipated need satisfaction with moment-to-moment biometrics of arousal and affective response to give you an incredibly rich and detailed picture of how your campaigns, creative, and copy are "landing" with your target audience, providing actionable feedback that allow you to refine and improve your campaigns and programs. We apply this approach with

• Marketing copy and print materials
• Commercials and online multimedia campaigns
• Branding and conceptual assets (e.g. narrated storyboards, conceptual art)

Please contact us to talk more about your project and explore how we can help make it a success

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Consultation and Training

Immersyve's principals have spent decades studying motivation across multiple domains, including work environments, interactive and traditional products, video games/virtual worlds, social networks, training/education, health care, and sports. In most areas we have also developed customized programs to measure and improve satisfaction and motivation and tangibly improve metrics of success.

Examples of some of our programs include:

• 1-2 day workshops on our "Player Experience of Need Satisfaction" model for increasing sustained engagement with video games, social games, and virtual worlds.
• Evaluation and recommendations to improve customer support services to maximize customer engagement and satisfaction
• Development of internal "customer experience" data collection and analysis systems
• Programs to assess and improve employee motivation and engagement, increasing productivity and health

Please contact us to discuss how we can help with your specific needs.

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Gamification Services

"Gamification" - whether you love the term or not - is a meaningful idea if you understand its value in the right way. It's the application of game mechanics to help deepen and sustain customer relationships and value. Ultimately, the goal is motivation - not games per se. Game mechanics and techniques are simply a tactic to achieve that motivational goal.

Unfortunately, many of the gamification providers in the marketplace (and lots of companies that rush too quickly to gamification), make the mistake of confusing the tactic of game mechanics as the goal. They want to make their business "more gamelike" or "turn my bakery wholesale company into a game" or other such things. That can often lead to ill-advised decisions to wrap glitzy badges and rewards around customer experiences that not only don't sustain motivation or build value, but can actually hurt the relationship with the customer because it communicates that the value lies in the badges and points, rather than the substance of your business.

When working with companies on gamification, Immersyve's approach is to begin with the more meaningful goal of motivation and sustained engagement, and to ensure that deepening the customer's relationship with you is achieved by thoughtfully applying select game design and mechanics that facilitate an authentic satisfaction of their psychological needs for autonomy, competence, and relatedness - communicating to customers that your organization and its offerings are where the value lies - not the badges and confetti sprinkled on top.

If you'd like to discuss Immersyve's philosophy and approach to gamification, drop us a line and let's discuss how we can work together.