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Glued to Games, a new book by Scott Rigby and Rich Ryan that explains the motivational dynamics of video games, can be ordered now at amazon.com. Written for all audiences, this book explores the psychology of games in detail - offering every reader a stronger understanding of the remarkable power of games to engage us.  Check it out!

Sunday
Aug152010

Research Tools

Immersyve also offers clients its powerful customer experience tools for on-site administration, allowing clients to leverage the strength of Immersyve's methodology within their in-house research initiatives. Need satisfaction metrics can be customized to meet the needs of a specific project, or integrated into ongoing data collection efforts to enhance the ability of organization's to track critical aspects of motivation, engagement, and value alongside more traditional data streams, such as behavioral data and web analytics.

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